You know the old entertainment adage: The show must go on.

But it won’t for customers of a major entertainment conglomerate’s product if we don’t execute each order perfectly. DSC was picked to be their logistics partner in market trials of a high-end consumer electronics item across three U.S. cities. For the entertainment company, a lot is riding on finding out what customers truly think about their product. The last thing they want to worry about is whether customer perceptions are affected by late deliveries or products arriving without parts.

DSC’s work began by designing a customized supply chain for the product. That supply chain starts as the product—in this case, a TV set-top box system for watching movies at home—leaves the factory in Korea. Via a sophisticated IT interface, the entertainment company shares all incoming orders for the product with DSC as customers input them on the company’s Web site.

Before shipping each unit, we download movies onto its hard drive, assemble the set-top box and run a series of quality checks. Then, we pack the unit into a consumer box along with cables, paperwork and components and FedEx it to the customer’s house.

At the same time, we communicate a serial number for each account. This information is transmitted electronically to ensure billing accuracy for all movies purchased for each account. DSC further ensures that each order arrives within 48 hours of the moment the customer placed it. Throughout the process, we maintain impeccable security.

And there’s a sequel to this story—returns. If customers experience a problem with their set-top box, they can report it on-line. That report comes to DSC. We respond by sending out a replacement for the defective unit, along with pre-addressed packaging, making it easy for customers to return the defective part to the company.

If consumer electronics, import/export trade, high-end inventory management, kitting or custom supply chain design is in your future, please talk to DSC Logistics. We’ll make you look like a star.